Praise For The Innovator’s DNA

“Businesses worldwide have been guided and influenced by The Innovator’s Dilemma and The Innovator’s Solution. Now The Innovator’s DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.”
-MARC BENIOFF, Chairman and CEO, salesforce.com; author, Behind the Cloud.

“Having worked with Clayton Christensen on innovation for over a decade, I can see that The Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth.”
-A.G. LAFLEY, retired Chairman of the Board and CEO, The Procter & Gamble Company

“The Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.”
-STEPHEN R. COVEY, author, The 7 Habits of Highly Effective People and The Leader in Me