The Authors
Jeffrey Dyer
Jeff Dyer (Co-Founder, Innovator’s DNA LLC) is a Professor of Strategy at the Marriott School, BYU where he serves as Chair of the Department of Organizational Leadership and Strategy. Before joining BYU, Dr. Dyer (Ph.D., UCLA, 1993) was a professor at the University of Pennsylvania’s Wharton School where he maintains an adjunct professor position and continues to teach Executive MBAs and in Executive Programs. Dr. Dyer’s experience includes five years as a consultant and manager at Bain & Company, …Read More…
Hal Gregersen

Hal Gregersen (Co-Founder, Innovator’s DNA LLC) is Professor of Leadership at INSEAD where he pursues his vocation of executive teaching, coaching, consulting, and research. He is particularly fascinated by how leaders in business and society generate provocative new ideas with powerful impact. Before joining INSEAD, Dr. Gregersen taught at the London Business School, the Tuck School at Dartmouth, Helsinki School of Economics, Fletcher School of Law and Diplomacy—Tufts University, Brigham Young University, …Read More…
Clayton Christensen

Clayton M. Christensen is the architect of and the world’s foremost authority on disruptive innovation, a framework which describes the process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing established competitors. Consistently acknowledged in rankings and surveys as one of the world’s leading thinkers on innovation, Christensen is widely sought after as a speaker, advisor and board member. …Read More…



