Exact event dates & timing to be determined
2025 Virtual Public Workshop
We run in-person and virtual public workshops on a regular basis. This public workshop is in the process of being planned and exact timing and dates will be determined soon.
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Event Details
The Innovator's DNA Public Workshop will cover the full breadth of content we teach and train on - The Five Discovery Skills of Disruptive Innovator's (The Innovator's DNA), Innovation Leadership and Culture, and The Innovator's Method (Insight > Problem > Solution > Business Model). Throughout the three-days, participants will have the opportunity to apply these concepts to an Innovation Challenge - i.e. a real problem a business is facing.
Morning
Afternoon
Day 1
The Innovator's DNA
Innovation Culture & Leadership
Day 2
The Innovator's Method: Problem Discovery
Day 3
The Innovator's Method: Solution & Experimentation
Day 4
(OPTIONAL) Train-the-Trainer Completion
Adjourn & Departure
In this workshop participants will:
- Understand the innovation imperative and why it matters
- Generate insights from practicing the Five Discovery Skills
- Identify personal strengths and opportunities for development
- Learn about the concepts of Psychological Safety, Intellectual Honesty, and Innovator's Mindset and practical tools that leaders can use to develop team culture with these characteristics
- Conduct qualitative research with customers and potential customers to better understand the problem to be solved (JTBD)
- Generate solutions and rapidly test them to increase speed to market and decrease risk
- Create and test a business model that will allow you to effectively take your solution to market
- Have the opportunity to become certified as a licensed Innovator's DNA Trainer
Trainers & Facilitators
Curtis Lefrandt
Trainer
Ella Madsen
Trainer
Aidan Reiri
Trainer
J.D. Taylor
Trainer
“I have had numerous, unsolicited comments from my team about how powerful and effective the Innovator’s DNA Workshop was. Over and over I’ve heard that this was the most relevant and powerful training session they have ever experienced.”
What will i learn?
Creative Capacity
We dive deep into the Five Discovery Skills of Disruptive Innovators: Associating, Questioning, Observing, Networking, and Experimenting. We’ll teach you how to successfully apply these skills and create a development plan for growth.
Experimenting & Prototyping
Learn how to rapidly prototype and experiment with solutions so you can learn quickly and discover the best solutions faster.
Customer Immersion
When was the last time you got out of the office to spend time understanding your customers? We’ll teach you new ways to immerse yourself in your customer’s world and design solutions that meet their deepest needs.
Innovation in Your Organization
Let innovation in your organization begin with you. When you become a certified trainer, we give you the support, resources, and training you need to take our training back to your organization for continued growth.
Who is this For?
Product & Eng TeamInnovation & StrategyL&D and HR LeadersBusiness Line LeadersWorkshop Agenda
Day 1 / 9AM - 5PM
9:00 - 9:45 AM
Introduction: The Innovation Imperative & Defining Innovation
- Agenda & Session Objectives
- Introductions of Participants
- The Innovation Imperative
- Innovation Challenges
9:45 - 10:45 AM
The Five Discovery Skills of Disruptive Innovators
- Associating: Connecting Disparate Experiences to Generate Ideas
- Questioning: Challenging the Status Quo with Powerful Questions
- Observing: Looking for Surprises in New Environments
10:45 - 11:00 AM
Break
11:00 - 11:45 AM
The Five Discovery Skills of Disruptive Innovators Continued
- Networking: Gaining Insights Through Diverse Perspectives
- Experimenting: Exploring New Experiences & Prototyping Solutions
11:45 - 12:15 PM
Assessment Debrief
- Assessment Debrief: Interpreting Your Results
- Personal Development Plan
12:15 - 1:00 PM
Lunch
1:00 - 1:15 PM
Innovation Culture
- Introduction to Innovation Culture
1:15 - 2:15 PM
Psychological Safety
- Overview of Psychological Safety
- Case Study: Nice Guys Finish Last-How Nokia's Proclivity for Only Sharing Good News Contributed to Its Downfall
- Best Practices: Examining Best- vs. Worst-in-Class Behaviors
- Innovation Culture Toolkit: Utilizing Emotional Intelligence to Create Psychological Safety in a Variety of Scenarios
- Innovation Leadership Assessment Discussion
2:15 - 3:00 PM
Intellectual Honesty
- Overview of Intellectual Honesty
- Case Study: A Seat at the Table-Dissecting the Board Room Debate that Led to Amazon's Decision to Invest in the Kindle
- Best Practices: Examining Best- vs. Worst-in-Class Behaviors
- Innovation Leader Toolkit: Role-Playing-Balancing Intellectual Honesty & Psychological Safety
- Innovation Leadership Assessment Discussion
3:00 - 3:15 PM
Break
3:15 - 4:00 PM
The Innovator's Mindset
- Overview of the Innovator's Mindset
- Best Practices: Examining Best- vs. Worst-in-Class Behaviors
- Case Study: Developing the Innovator's Mindset
- Innovation Leader Toolkit Highlights & Assessment Discussion
4:00 - 5:00 PM
Development Plans & Wrap Up
- Final Innovation Leadership Assessment Debrief & Development Plan
- Innovation Leader Toolkit: Innovation Culture Canvas & Discussion
Day 2 / 9 AM - 5 PM
9:00 - 9:15 AM
Introduction to the Innovator's Method: Problem
- Agenda & Session Objectives
- Introduction to the Innovator's Method
- Overview of Problem Discovery: Customer Immersion
9:15 - 10:00 AM
Customer Personas & Jobs-to-be-Done
- Customer Personas & Jobs-to-be-Done
- Create Hypothesized Personas
10:00 - 11:00 AM
Customer Journeylines
- Customer Journeylines
- Create Hypothesized Journeylines
11:00 - 11:15 AM
Break
11:15 - 12:00 PM
Customer Immersion & VOC Field Tools
- Introduction to Customer Immersion Field Work
- Advice Interviews & Conducting VOC
12:00 - 12:45 PM
Lunch
12:45 - 1:30 PM
Customer Immersion & VOC Preparation
- Discussion Guide Preparation
- Prepare and Role Play for Advice Interviews
1:30 - 2:30 PM
Conduct Live Advice Interview
- Advice Interview with Live Customer (45 minutes)
- Debrief and Synthesize Interview (15 minutes)
2:30 - 2:45 PM
Break
2:45 - 4:30 PM
Customer Immersion Synthesis & Advanced Tools
- VOC Micro-synthesis
- VOC Macro-synthesis
- Problems Worth Solving
- Advanced Customer Immersion Tools
4:30 - 5:00 PM
Group Debrief & Conclusion
- Problem Discovery Action Plans
- Wrap Up
Day 3 / 9 AM - 5 PM
9:00 - 9:45 AM
Introduction to the Innovator's Method: Solution
- Agenda & Session Objectives
- Overview of Solution: Experimenting & Prototyping
9:45 - 11:00 AM
Solutionstorming & Portfolio of Solutions
- Solutionstorming
- Ideation Round 1: VOC-based Ideation
- Ideation Round 2: External Inspiration-based Ideation
- Synthesis / Affinity Diagramming & Portfolio of Solutions
11:00 - 11:15 AM
Break
11:15 AM - 12:30 PM
Introduction to Experimentation & Prototyping Round I
- Introduction to Experimentation
- Build Low-fidelity Prototypes: Hand-drawn sketches, PPT, etc.
- Experiment VOC Overview
- Prepare Experiment VOC Discussion Guide
12:30 PM - 1:30 PM
Lunch
1:30 - 2:30 PM
Conduct Experiment VOC Interview One
- Conduct Experiment VOC with Live Customer or Mock Interview (45 minutes)
- Debrief and Synthesize Interview (15 minutes)
2:30 - 3:15 PM
Advanced Experimentation
- Prototype Iteration
- Assumptionstorming
- Advanced Experimentation: Medium-High Fidelity, MVP, Pilots, etc.
3:15 PM - 3:30 PM
Break
3:30 PM - 4:15 PM
Experimentation Wrap-Up
- Group Debrief
- Experiment Action Plans
- Final Review: Solutions, Prototypes, Experiment VOC Feedback and Experiment Action Plans
4:15 PM - 5:00 PM
Group Debrief & Conclusion
- Group Discussion: Next Steps as an Organization
- Course Conclusion & Recap
OPTIONAL: INNOVATOR’S DNA TRAINER CERTIFICATION
For those interested in becoming certified trainers of The Innovator’s DNA content, we offer an additional half-day session following the main workshop. Participants will be certified to teach The Innovator’s Method to their colleagues and/or students at their sponsoring organization.
*Note: trainer certification is only authorized to be used within that specific trainer’s classroom or organization. Third-party consultants are prohibited from certification without permission
Day 4 (TRAINER CERTIFICATION) / 9 AM - 1 PM
9:00 - 10:00 AM
iDNA Trainer Certification Review
- Trainer Program Review
- Trainer Assessment
- Trainer Resources & Materials
10:00 - 11:30 AM
Teachback Activity & 1:1s
- Preparation (30 minutes)
- Teachback (30 minutes)
- 1:1s with iDNA Coach (10-15 minutes)
11:30 - 12:30 PM
Group Discussion & Debrief
- Personal Reflection
- Group Discussion & Week Wrap Up
12:30 - 1:30 PM
Lunch & Departure
Pricing & Packages
Public Workshop Only
Our basic package includes the 3-day training experience and access to our participant learning materials during the course of the training.
3-Day workshop
Participant workbook
Innovation Assessment & Report
Live customer interviews
Design prototyping support
Limited access to training software
$1,875
recommended
Public Workshop
&
Trainer Certification
&
Trainer Certification
Our public workshop and trainer certification package includes the cost of the 3-day training experience, one full day of training with an Innovator’s DNA Master Trainer, and a provisional teaching license to train using iDNA content and tools.
3-Day workshop
Participant workbook
Innovation Assessment & Report
Live customer interviews
Design prototyping support
1-Day Trainer Certification
Extended access to training software
Free license to Innovator’s Accelerator
Training implementation support
$4,375
frequently asked questions
How many team members should I send to the workshop?
We recommend keeping team sizes between 1-6. If you’re looking to train more than this number, you may want to request a private training at your organization.
What value does the trainer certification offer to my company or my career?
The trainer certification process enables trainers to teach The Innovator’s Method content both in the classroom and in a business setting. With one-on-one help from our most experienced trainers, you’ll learn the skills necessary to take our training back to your sponsoring organization.
Who should attend the trainer certification?
The trainer certification applies to many different roles but is most frequently utilized by internal trainers, innovation and product team leaders, and professors.
Do I need to bring my own innovation challenge to work on?
You can either bring your own challenge to focus on throughout the training or use the challenge we provide. Once you’ve signed up to attend, contact us to discuss which option is best for you.
Build a Culture & Capability of Innovation
We help individuals and organizations develop a capacity for creativity and innovation. Let us help you discover your innovation capability and take your ideas, employees, and teams to the next level.
